#LiteraryTurducken
I created a hashtag game that encouraged followers of Doubleday Books to mash together three book titles into a single, often hilarious book title. The hashtag trended nationally & grew brand awareness across social media channels.

"Why we love Twitter." - Dick Costolo, Former Twitter CEO, posting about #LiteraryTurducken.

Mashable article featuring Top 20 #LiteraryTurducken posts.

The South Walton Food Film Festival
I directed the social and digital marketing campaign for a 3-day food festival, guiding the creation of the website and social media posts announcing and promoting the campaign.

The Crazy Rich Collection
To promote the sequel to the novel Crazy Rich Asians, I worked with luxury retailers around the globe to create a one-of-a-kind megaluxury online store, curated by Kevin Kwan, the author and world-renowned stylist.

Dan Brown's Inferno: Crowdsourced Product Launch and
Augmented Reality Mobile App
Read a TODAY Show article about the crowd-sourced mosaic revealing the title of Dan Brown's new novel on-air, powered by fan posts on social media. I managed the campaign's design and execution.

Then, I brought the the physical book to life for fans with an augmented reality app, writing the script and working closely with the art & development teams at Sanborn Media Factory. Demo video here.

The book went on to become the best-selling novel of 2013.

Facebook Ad Design & Copywriting
Newsfeed ads: 1 | 2 | 3

Print Ad Design & Copywriting
New York Times Book Review, Dec 2013

Twitter Copywriting: Random House Zombie Attack
To celebrate the launch of a zombie-themed novel, I created a script for twenty different corporate-owned Twitter accounts to follow, detailing a fake Zombie attack spreading through Random House's corporate headquarters. View some of the best tweets from the event on Storify.